KOREAN CAR PARTS (ENGINELAND)
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The Korean automobile industry is today the fifth largest in the world in terms of production volume, and the sixth largest in terms of export volume, although South Korea had a relatively late start. While its initial operations were merely the assembling of parts imported from Japan and the United States, Korea is today among the most advanced automobile-producing countries in the world. Annual domestic output exceeded one million units in 1988. In the 1990s, the industry manufactured numerous in-house models, demonstrating not only its capabilities in terms of design, performance, and technology, but also signaling its coming of age.
The Hyundai Pony, the first Korean-developed automobile, was built in 1975. Hyundai Motors accomplished this by engaging George Henry Turnbull of British Leyland Motor Corporation as vice-president. The final result was a collaborative effort, comprising:
design from Italy;
transmission and engine from Mitsubishi;
technology transfer (bodies) from Perkinson;
molding from Ogihara Mold Company;
machine press from France; and
Funds from Barclays Bank and France Suez.
Hyundai chalked up another first when it exported the Pony to the Republic of Ecuador in 1976, making it the first Korean-developed car to be exported.
In 1982, the Daewoo Group gained control of Saehan Motors, and changed its name to Daewoo Motors in 1983. However, the Korean automobile industry suffered greatly from the 1979 energy crisis, and the consequent local recession. The government took action to resolve this difficult situation in 1982 by implementing the "Automobile Industry Rationalization Policy", the objective of which was to prevent excessive competition between the four major domestic automakers: Hyundai Motors, Kia Industry, General Motors Korea, and Asia Motors. Additionally, the government postponed its import liberalization of automobiles.
Sinjin Automobiles changed its name to Geohwa Co. in 1981, and was taken over by Dong-A Motor Co. in 1985. In 1986, the company was renamed the SsangYong Motor Company.
While localization of auto parts was the major concern during the 1970s, developing mass production system for the export-oriented industry became the issue during 1980s. Hyundai entered the United States market in 1986 with the Excel (as the Pony was known there), and set a record for selling the most automobiles in its first year of business in the United States compared with any other car brand — 126,000 vehicles. Fortune magazine nominated the Excel for the "Best Product 10" award, largely because of its low price. With this initial success in the export market, the company began in 1989 to produce models, designed in-house and manufactured with its own technology, starting with the Sonata, a medium-sized sedan. The Sonata, nevertheless, still featured many Mitsubishi designs and parts
1990s and beyond
The Excel, although initially well received, gave Hyundai a bad image, as over time its faults became apparent. Also, in efforts to bring the costs down, its quality and reliability suffered. As time caught up with the poor reputation of Hyundai in the United States, sales dropped drastically, and car dealerships started abandoning their franchises.
Rather than drop out of the world's largest automotive market, Hyundai began investing heavily in the quality, design, manufacturing, and long-term research of its vehicles in 1998, and added a ten-year or 100,000 mile warranty to its vehicles in the United States. This effort paid dividends for Hyundai, and in 2004 the company tied with Honda for initial brand quality, second in the industry behind Toyota, in a survey conducted by J.D. Power and Associates.
Towards the end of the 20th century, however, the industry began to face tremendous pressures at home, with the domestic market growing at under five percent, and greater competition, both locally and abroad. With energy waste, air pollution, and traffic congestion becoming more chronic, the Korean government has imposed the heaviest vehicle excise duty on automobiles and gasoline among the major automobile-producing countries. In 1985, the number of vehicles registered in Korea was one million, but by 1995 the total had increased to eight million. In response to these pressures, Korean automakers have become more aggressive in terms of pricing and quality, and begun developing larger cars, and broadening their product ranges to meet diverse customer preferences.
Internal pressures at home have also forced Korean automobile manufacturers to venture aggressively into international markets. In the early 1990s, Daewoo Motors also began to expand heavily throughout the world. Until 1996, its cars were all based on General Motors' models. After the Asian financial crisis that started in 1997, it took over the troubled SUV specialist, SsangYong, in 1998, but ran into financial trouble in 1999.
Asia Motors was completely merged with Kia Motors Company (the new name for Kia Industry, changed in 1990) in 1999. Kia Motors had financial trouble in 1997, and helped push South Korea into the Asian financial crisis. Kia was subsequently acquired by Hyundai Motors in 1998.
Samsung's entry into the automobile industry was also ill-fated. Established in 1994, Samsung Motors started selling cars in 1998, just when South Korea was hit by the Asian financial crisis. Faced with financial difficulties, Samsung sold a seventy percent stake in the company to Renault in September 2000, and the company was renamed Renault Samsung Motors.
The purchase of Daewoo Motors by General Motors Corporation in 2002, and Hyundai's completion of a one billion dollar assembly plant in Alabama in 2005, are two major developments that will further drive the Korean automobile industry to focus on North America, its largest export market. The move to the U.S. makes Hyundai the sixth Asian automaker to build a U.S. factory, the third foreign maker to pick Alabama, and the sixth automaker to locate in the Southeastern United States since 1990
Korean Motor Used Engine and Gearbox supplier in South Africa
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